It is a good idea for small businesses to give back to the local community. There are many benefits to giving back and getting involved in your neighborhood, town or city. This can include better standing in the community, an increased awareness of products and services you offer and the creation of business and social connections that can be useful. Of course, doing good things in the community also creates an inner joy of having done something charitable and helping someone in need.
An easy way to give back to the community is by simply getting involved with local organizations, charities or groups. You might be able to donate time, labor, expertise or materials to a project for example. A local church may need someone to help them repair their structure or a school may need assistance to fix their athletic facilities. If you are busy, you can always donate money to an organization you support or align with in values.
Another excellent way to give back and support the community is by establishing your own charitable foundation. Having your own foundation gives you some advantages instead of just writing a check to another group or charity. You can much more closely decide how the money is spent and where it goes. A charitable foundation can also be a way of writing off taxes. This is how you can support a cause or initiative that is close to your heart in the community while at the same getting some tax benefits.
If you don’t want to go down the route of creating a foundation or getting involved with local community groups, than there is another option available for you. It involves simply sponsoring a local event, show or sports team. This can be a farmer’s market, a fair, a performance, concert or minor league sports team. You will be supporting a local cause or event and get your brand out at the same time.
Aloha Construction is a company that gives back to the local community in Lake Zurich, Illinois where it is based. It is a roofing, siding, gutter, and window repair and replacement contracting company. CEO Dave Farbaky has established his own foundation which provided a shopping spree to four local kids. His company also sponsored a local high school football team and partnered with the Boys and Girls Club of Bloomington to provide a day out for children in the area.